Our Mission

In the summer of 2018, our founder, Hamid Hamrah embarked on a mission to reinvent the way that plant-based medicine is dispensed to those in need of relief. He recognized that while every customer is unique, the desire for a warm and efficient customer experience is universal. As a result, he designed a retail experience that offers loyal customers a wide variety of medicinal products that we offer at extremely affordable prices—together with a best-in-class customer experience.

When examining how existing operators in other cannabis markets decided to focus more on charging high prices in the market, Hamid decided to launch with a more patient-centric approach in hopes of disrupting this unfortunate trend. Instead of focusing on cutting corners and corporate greed, he went the extra mile to focus exclusively on our loyal Root 66 customers. Our mission began with finding convenient and familiar neighborhood locations in the St. Louis metro area with ample parking and convenient access. From there we decided to design our facilities with elegant yet robust security features to ensure that our loyal customers may always enjoy a safe and comfortable experience. Lastly, we made sure that each of our stores were staffed with dedicated and knowledgeable team members who are as passionate as we are about ensuring that our loyal customers have an enjoyable experience with every single visit to Root 66.

In terms of product offerings, we wanted to continue our disruptive approach. We were fortunate enough to open the first dispensaries in the City of St. Louis. That said, rather than focusing on charging high prices when entering the exciting and new Missouri market, we chose to honor our commitment to the patients of Missouri to offer the “full spectrum” of curated plant-based medicine, including products that we offer at affordable prices. We plan to continue to fulfill this commitment to our loyal customers and to all new customers who wish to join the passionate and growing Root 66 family!

The last pillar of the Root 66 approach is a focus on COMMUNITY. All of the executive members of Root 66 are St. Louisans, and we are extremely proud of our City’s historic neighborhoods. We have deep local roots and personal connections to each of the local Root 66 communities, and we chose each of our locations for these reasons. We make it a point to hire those who have deep pride in their local communities, and giving back through community volunteer programs was a big reason why we started Root 66.

Thank you to all of those who call Root 66 home. We appreciate your loyalty and patronage more than you know, and we will never stop working to improve your shopping experience.